Radically Transparent Reputation Management – a podcast with Andy Beal
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger....
View Article5 Ways to Prevent a Reputational Disaster
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since...
View ArticleMonitor, Track and Participate in Social Media – a podcast with Michael Spataro
Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren’t you?). But once you have that in place, then what?...
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Reputation Management for New Media Survey – How ready are you?
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer. My...
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Social Media is not a campaign it’s a commitment!
A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group...
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Social Customer Support: AT&T is doing it Right!
I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone...
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others...
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11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question...
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Social Media – the Next Frontier!
Many organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see...
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